You have a great product. Buyers pick your competitor.

The Stand-Out Plan: the exact moves to beat the two competitors you choose. In 48 hours you get the exact moves to beat them - what to say, to whom, in what order. No discovery call, no workshop, no waiting.

Get your Stand-Out Plan →

What our customers say

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Five minutes from you. A plan in 48 hours.

  • 1. You share the context

    Drop your product link, two competitor links and your target market into the form. Five minutes. No briefing documents, no kick-off calls.

  • 2. We run the full analysis

    Models built on decades of positioning work map your market, your competitors' claims, and the gaps between them. A senior strategist reviews and signs every plan before it leaves.

  • 3. You get the plan

    Within 48 hours: your Stand-Out Score against the two competitors you named, and the exact moves to raise it — what to say, to whom, when. Use it the day it lands — yourself, or hand it to your team or agency as the finished brief.
Get your Stand-Out Plan →

One document. Two parts.

  • PART 1 — WHERE YOU STAND

    • Your market: the rules, the hierarchy, who owns what.
    • Your buyer's real question: the thing they're actually deciding between when they compare you.
    • Your Stand-Out Score: 0–10 against the two competitors you chose, measured the same way for all three of you, shown side by side.

  • PART 2 — HOW TO STAND OUT

    • Your one idea: the single message everything else hangs on.
    • Your story order: what to say first, second, third, and why buyers stop listening when you get it wrong.
    • Your copy, written: homepage hero, outbound message, and answers to the objections you'll hear. Not suggestions to workshop. Lines to use.
    • Your season calendar: what to do, in order, with dates.
    • Your targets: the numbers that tell you whether it's working.
Get your Stand-Out Plan →

You'll recognise yourself if…

  • Deals go quiet after good meetings. Everyone nods. Nobody signs.
  • You lose to competitors with weaker products and you can't explain why.
  • Prospects still ask what you actually do after reading your homepage.
  • Ad spend climbs while ROAS falls and new creative, new audiences, new agency haven't fixed it.
  • Ask five people in your company what makes you different. You'll get five answers.

Five symptoms, one cause: a message your buyer can't repeat. That's measurable. And fixable.

Get your Stand-Out Plan →

One message. Three ways to make it stick.

  • THE STAND-OUT PLAN — Get the message.

    Your Stand-Out Score against the two competitors you choose, and the exact moves to beat them — what to say, to whom, when. Written, not recommended. One document, signed by a senior strategist.

    Get your plan 

  • THE PLAN + DEBRIEF — Get the message, and the thinking behind it.

    Everything in the plan, plus thirty minutes with the strategist who signed it — 25+ years in marketing and sales. The models, the method, your questions answered. Your plan arrives with a booking link.

    Get the plan + Debrief 

  • THE ROLLOUT — Get it said — everywhere, the same way.

    Done with you: team briefing, channel rewrites, agency briefing, season support. Scoped case by case, because no two rollouts are the same. Fixed scope, fixed price, fixed end date. For plan clients only.

    Tell us how we can help 

Real Results You Can Trust

5.00 ★ (5)
Verified